In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Six years later and the Trefoil has returned with an updated take on the original cutting edge innovator, channeling the very same independent mindset to present the NMD V3. Made for those who respect what’s come before, while also staying up to date with what’s coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow.
Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward thinking vision. The launch of the NMD V3 silhouette is accompanied by an evocative campaign that champions those creating culture in every corner of their cities, and who are boldly mapping the future to come. With a hyper localized lens on Dubai that aims to explore beyond a city characterized by skyscrapers and glamour – adidas celebrates the faces and communities behind 3 local venues that have become cultural hubs for urban city nomads who embody the energetic spirit of the city. The dynamic visuals bring to life a sense of exploration without fear with the founders behind each of these concepts at the forefront.