Shiseido & Yasmin began the collaboration in January 2022, celebrating the New Year & Shiseido’s 150 anniversary by creating an elegant 2022 Journal inspired by the key elements of SFSLX Packaging with a twist, translating to artistic creations. The collaboration highlighted the Future Solution LX key product Legendary Serum.
Yasmin describes her collaboration to be ‘’dedicated to powerful women who have shaped the course of our lives with their intelligence, style, strength, elegance, and passion – The goal is to connect the heritage and beauty of the brand with this region and community. The legacy of Shisedo’s 150th anniversary is merged with the beauty of my journey through the legacies of my community, visualized by the 150 iconic Shiseido leaves, recalibrated to incorporate a Khaleeji rug with a modern twist’’’.
During the month of Ramadan, April 2022, Yasmin yet again incorporated the Khaleeji twist to the brand for the launch of the new Future Solution Infinite treatment primer by creating timeless pearl earrings and hosting a beautiful Ramadan Sahoor to celebrate the partnership. Yasmin Al Mulla was delighted with the collaboration, citing ‘’with the 150 year anniversary coming up, I am delighted to yet again incorporate the Khaleeji twist to a brand and product line that is so close to my heart’’.
The earrings, made with authentic Japanese Pearls; were inspired by the main ingredient of the Future Solution LX New Infinite Primer, the pearl. The earrings were gifted in a bespoke box alongside the primer and Future Solution LX Total Protective cream. The Sahoor was privatized to Yasmin’s guests, being long-term loyal fans of the brand and SFSLX line. The event took place at La Ville boutique Hotel, located in the heart of Dubai City Walk overlooking the iconic Burj Khalifa.