NET-A-PORTER celebrates modest fashion with the most covetable international and local brands, in honor of the month of Ramadan. The campaign captured by local creative talent is complimented by unique editorial content created to reflect the interests and needs of NET-A-PORTER communities in the Middle East while NET-A-PORTER’s newly enhanced platform offers personalized merchandising. A specialized in-market Personal Shopping team completes the full-service proposition.
NET-A-PORTER’s local team shot in the capital’s “garden city” – Al Ain, UAE. The imagery pays homage to the symbolic Arabian landscape and roots in one of the world’s oldest inhabited settlements and UNESCO Heritage Site. As part of a new shopping experience specifically designed for the Middle East market, customers are offered dual language search in their respective local currency.
Bringing together Taller Marmo, SemSem, Johanna Ortiz, Reem Acra, Halpern, Louisa Parris, Carolina Herrera, Jenny Packham, Rasario, Alex Perry and more, the exclusive designs create the ultimate wardrobe for demure dressing. Designs reflect the needs of the local customer, whose searches for maxi and midi dresses increase by 80% during the Ramadan period.
Halpern adds modern romance to flowing dresses in power palettes. Crafted locally, SemSem offers signature simplistic elegance in an exclusive regal gold jumpsuit. Channeling understated luxury, Carolina Herrera and Rasario offer the ideal Ramadan closet upgrade with regal structured floor skimming dresses.