Rami Al Ali : “No better feeling then to see someone wearing one of my designs”
By : Linda G. Al Ali
Why did you decide to choose fashion designing as a career?
I have always had an interest in fashion, I was mesmerized by the power of style and the confidence it brought. I knew that my career would always be something that allowed my creativity to flourish.
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What according to you is a favorite part of being a fashion designer?
I love the design process from the initial concept to the construction – It’s a great feeling to see my designs come to life. There is also no better feeling then to see someone wearing one of my designs.
What skills according to you are necessary for a successful fashion designer?
Having the courage to experiment and go outside your comfort zone and then find your identity and focus on it. Most importantly, be determined and consistent.
What is the qualification required for a fashion designer career?
You don’t need formal education; travelling and gaining knowledge through experiences is more valuable. You just need to think creatively and the ability to craft something beautiful that leaves a lasting impression.
How do you stay up to date regarding fashion?
My style is timeless and elegant, and I try to incorporate that in everything that I create. I don’t usually follow trends and I try to be innovative and introduce something new to the audience, while also maintaining the brand DNA.
Tell us something about your background?
I grew up in Deir-ez-Zor, a large city in Syria. I was a graduate in Middle Eastern History. I later moved to the capital, Damascus to study Visual Communications at the college of Fine Arts. My final graduation project is where I produced my first fashion show.
What do you consider the important facets of the fashion industry?
The most important facets of the fashion industry is creativity, innovation and passion for what you do.
Tell us about the upcoming collection & what material do you use?
I am honored to have collaborated with Charles & Keith, and to be able to inject my aesthetic to this project. I included elements of embroidery, a satin bow, and embellishments, such as crystals and pearls, to make it my own and give it the couture look.
Tell us more about your collaboration with CHARLES & KEITH?
This collaboration was about designing wearable accessories that also offered a piece of the couture world to a wider community. Charles & Keith are known for their quality and their fashion forward designs, we aimed to create an unparalleled hybrid of styles that fit together seamlessly and mixed both our brand DNA.
Rami Al Ali X Charles Keith available in stores
Where do you see yourself in the next 10 years?
I see myself doing the thing I love, designing. I want to grow my brand and expand my audience. Keep creating more designs, individually and in collaboration with other international brands that value innovation and quality like Charles & Keith.
How would you describe your personal style?
I would describe my style as understated chic. I love timeless pieces that will never go out of fashion. I prefer to indulge in fewer pieces that I know will last longer. My staple wardrobe consists of a crisp white buttoned up shirt and my navy blue Louis Vuitton loafers.
How will you handle stress?
I take time away from my projects, this allows me time to relax but also helps me gain a broader perspective and helps me remain focused.
How would you relate past and present fashion trends?
Fashion has always been a way to communicate and deliver messages. In the past it was more positive and upbeat, but recently is has become very negative. This might be a reflection of what the society and the environment is going through now.