Loro Piana presents the Resort 2026 Collection: an invitation to embrace days that unfold with ease, between life in the city and escapes to sunlit destinations. It evokes a summer state of mind — a quiet, soulful space where time slows down and sophistication meets relaxed comfort.
This vision is reflected in the wardrobe: pure, light lines, silhouettes that move naturally around the body, and impalpable materials showcasing Loro Piana’s savoir-faire. The palette is an ode to the colours of summer – shades of blue, vibrant reds and oranges, sandy and coral tones, and fresh whites – punctuated by prints and vibrant accents that celebrate the season’s lively spirit.
The purity of the designs and the vibrancy of the colours evoke the pleasure of summer living. The collection is shot in a dedicated campaign by photographer Annemarieke Van Drimmelen, featuring models Selena Forrest, Ida Heiner, and Just Verhoeff. Set within a modern architectural residence in Palm Springs, California, the campaign offers an invitation to embrace an effortless way of being bathed in a gentle light. The house is surrounded by the desert and its natural elements, such as stone and cacti. Rays of sunlight reflecting from the pool cast soft, elongated shadows, contributing to a sense of profound relaxation and easy-going charm. Amidst the rugged natural stones, vast desert landscape, and striking cacti, the imagery creates a compelling juxtaposition where the innate softness of the collection’s garments stands in beautiful contrast to the environment. Within this serene location, calmness and quietude are cultivated to create a profound space for relaxation, echoing the very essence of the collection.
