“In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries. This was a year defined by thematic richness, global collaboration and artistic evolution. The astonishing creative execution of these themes is enabled through the extraordinary talents found at the Home of Rolls-Royce, our Bespoke Collective and the expanding reach of our Private Office spaces around the world. Our clients’ increasing interest and engagement in more ambitious commissions are realised in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
2025 marked a defining year for Bespoke at Rolls-Royce, not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself. It was also the first year of operation for the marque’s full suite of global Private Offices, located in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at the Home of Rolls-Royce at Goodwood. These unique, creative and social spaces enable clients to collaborate more deeply and imaginatively than ever before, resulting in more than double the number of Private Office commissions year-on-year. Many of these personal visions led to the introduction of entirely new techniques, materials and approaches during 2025.
Several disciplines entered new dimensions, conceptually and literally, as embroidery, marquetry and printing were reimagined in sculptural form. These included self-supporting thread structures for 3D embroideries, specially developed 3D ink layering techniques and complex 3D marquetry. New materials such as 24-carat gold leaf, polished concrete and a patented fragrance concept for the interior suite of a Rolls-Royce further expanded the marque’s repertoire. Innovations such as a fully hand-painted Starlight Headliner demonstrated how traditional techniques continue to evolve within Rolls-Royce.
