Following the grand opening of Maison Vivier, the Festive Campaign continues to celebrate the Maison’s new Parisian home through a story imagined in two chapters: Holiday and New Year. The campaign, imagined by Creative Director Gherardo Felloni, unfolds around a delicate miniature of the Maison created by Nicolas Pierre, a contemporary French artist renowned for the reproduction of urban architecture, reflecting his deep attachment to the charm of Paris. His work for Roger Vivier transformed the Maison into a dreamlike stage, both intimate and timeless.
The Holiday chapter, relased mid-November, embraces the enchantment of the season: a dreamlike nocturne where Maison Vivier becomes the setting for sparkling creations and the magic of an ideal gift. A sense of warmth and wonder permeates every image, evoking the glow of a Parisian winter night.
