Shalky Unveils “Whispers of Dawn and Sunset Glow” Cruise Collection. Shalky Fashion House Unveils . “Whispers of Dawn and Sunset Glow” Cruise Collection. On Ode to Renewed Femininity, Nature’s Beauty, and Timeless Luxury.
Shalky Fashion House, a name synonymous with refined elegance and artisanal luxury, proudly announces the launch of its captivating Cruise Collection for Pre-Fall/Winter 2024-2025: “Whispers of Dawn and Sunset Glow.” Envisioned by acclaimed international designer Qassem Al-Qassem, this collection is a poetic tribute to the eternal beauty of femininity and the rhythmic renewal found in nature’s changing seasons.
Shalky Luxurious Cruise Collection
Al-Qassem, celebrated for his deeply artistic approach to design, draws profound inspiration from the quiet strength and ethereal grace of women. With “Whispers of Dawn and Sunset Glow,” he unveils a collection that masterfully merges modern sophistication with a reverence for heritage, bringing to life garments that are as expressive as they are exquisite.
A Dream in Fabric: The Essence of the Collection

The Cruise collection is a harmonious blend of contemporary cuts and classic elegance, reflecting Shalky’s signature style. Each piece tells a visual story—not merely an outfit, but a wearable work of art. From flowing chiffon evoking the morning mist to starlit embroidered tulle, the fabrics are thoughtfully chosen to mirror the ethereal beauty of dawn and the opulent warmth of sunset.
Collection Highlights:
- Wavy Chiffon: Fluid movement, conjuring images of early morning breezes.
- Embroidered Tulle: Intricately captures the shimmer of twilight stars.
- Luxurious Guipure Lace: Adds depth and richness to sophisticated silhouettes.
- Velvet-Accented Chiffon: Offers warmth and regality, reminiscent of golden hour light.
The Art of Craftsmanship: Where Heritage Meets Innovation
Every design in this collection showcases the masterful craftsmanship that defines Shalky Fashion House. Hand-stitched embellishments, intricate cross-stitch embroidery, and refined detailing speak to the brand’s unwavering commitment to artisanal excellence.
Qassem Al-Qassem’s creative process begins with a vision, transformed through hand-drawn sketches into garments of remarkable intricacy. Selected fabrics are then precisely cut and entrusted to the hands of skilled artisans, who spend countless hours hand-embroidering and embellishing each unique piece.
Key Artisanal Elements:

- Shimmering Sequins: Arranged in fluid, light-catching patterns, echoing reflections of sunrise on water.
- Multidimensional Beadwork: Adds exquisite texture and depth to intricate motifs.
- Exquisite Crystal Appliqués: Placed by hand to evoke the sparkle of dew at dawn or stars at dusk.
A Symphony of Color and Emotion Luxurious Cruise Collection
The collection’s color palette is directly inspired by the serene and emotional spectrum of a day’s most beautiful transitions. Soft pastels, romantic neutrals, and warm sunset hues blend effortlessly to create a sense of peace, passion, and renewal. These tones are thoughtfully layered across smooth plains and textured waves of fabric, creating profound visual depth and emotional resonance
Shalky A Vision Beyond Fashion
“Whispers of Dawn and Sunset Glow” is not merely a collection—it is an immersive experience. Each piece reflects Qassem Al-Qassem’s unwavering belief in the power of fashion to tell stories, evoke emotion, and celebrate the ever-evolving journey of femininity.
Through this exquisite Cruise collection, Shalky Fashion House reaffirms its commitment to elegance, unparalleled craftsmanship, and creative storytelling—inviting women everywhere to embrace the quiet power of beauty reborn.
Shalky Fashion House is one of the region’s leading haute couture brands, renowned for its unique fusion of Eastern opulence and a global contemporary vision. Founded by designer Qassem Al-Qassem, the House transforms each piece into a work of art, celebrating femininity through intricate details and exceptional craftsmanship.
What sets Shalky apart is its dedication to luxurious hand embroidery, carefully selected fabrics, and a distinctive ability to blend classic elegance with modern innovation. Every collection is a sensorial and visual experience, offering a harmonious balance between tradition and creativity.
Shalky is also known for its commitment to superior quality and limited production, ensuring that each creation is both exclusive and timeless — a true symbol of luxury and distinction.

