Shalky Fashion House and U.S. Embassy Unveil “Cinema and Fashion” in Riyadh. In a pioneering cultural initiative, Shalky Fashion House, in partnership with the U.S. Embassy in the Kingdom of Saudi Arabia, hosted an exclusive “Cinema and Fashion” event. This landmark gathering, held at the elegant Shalky showroom in Riyadh, celebrated the profound artistic connection between the film industry and the world of haute couture. transforming the space into a vibrant nexus of creative exchange and international collaboration.
Shalky Fashion House
The evening drew a distinguished assembly, including His Excellency the American Cultural Attaché, a high-level delegation from the U.S. Embassy, alongside a glittering array of prominent Saudi designers, filmmakers, artists, and industry leaders.
Spotlight on Cinematic Style and Saudi Design

The seminar was headlined by acclaimed Hollywood costume designer Katina Le Kerr,.whose extensive work on internationally recognized films has shaped countless on-screen characters. With decades of experience, Le Kerr delivered a captivating keynote address on the integral role of fashion in cinematic storytelling. She illuminated how costume design goes beyond mere aesthetics, serving as a powerful tool to define character identity, mirror emotional journeys,. and reflect societal trends within a film’s narrative.
“Costume design is not just about dressing actors,” Le Kerr emphasized. “It’s about building believable worlds and enhancing narrative depth through every stitch, silhouette, and texture.” Her insights offered a rare glimpse into the meticulous artistry behind bringing cinematic visions to life through attire.
Sharing the stage was Saudi Arabia’s own visionary designer, Qassem Al-Qassem, the creative force behind Shalky. Celebrated for his innovative approach to traditional Saudi attire, infusing it with contemporary flair, Al-Qassem delved into the intricate artistry of fabric selection, color dynamics, and cultural narratives woven into design. He articulated how fabric itself acts as a canvas for expression. “The soul of any design begins with the fabric,” Al-Qassem stated. “Silk, linen, wool—they each carry a visual and emotional weight that transforms how colors are perceived and how garments move.”
A Cross-Continental Creative Dialogue

Together, Le Kerr and Al-Qassem fostered a compelling cross-continental dialogue on the dynamic relationship between fashion and film. Their discussion explored how these two powerful art forms continuously shape and inspire each other,. and crucially, how cultural identity is both expressed and preserved through their respective mediums. The synergy between Hollywood’s narrative depth and Saudi Arabia’s rich design heritage provided a unique perspective on global creative trends.
The Future of Fashion and Film in Saudi Arabia
This groundbreaking event not only underscored the immense power of cultural diplomacy. but also highlighted the potential for future creative collaborations between Saudi Arabia. and international partners. Attendees left with a profound appreciation for the magic that unfolds when fashion. converges with the silver screen, signaling a vibrant future for both industries in the Kingdom.
Keywords: Shalky Fashion House, U.S. Embassy Saudi Arabia, Cinema and Fashion, Riyadh event., Hollywood costume design, Katina Le Kerr,. Qassem Al-Qassem, Saudi fashion, film industry, cultural diplomacy,. Saudi designers, cinematic storytelling, traditional Saudi attire, fashion collaboration.

