Always set in flight with the same gesture and tracing the same characteristic arc, the arrow spans the ages without ever losing strength. Its striking symbolism led Boucheron to adopt this age-old motif as early as the 1860s: conjuring up both love and war, the arrow speaks equally of power and finesse.
In 2025, Creative Director Claire Choisne draws on this legacy to write a new chapter for the Maison, with eight original and genderless arrow designs, all monochrome, in which strength and delicacy are bound together by the purity of diamonds. Today’s Flèche collection epitomizes the vital energy of those who stride through life fearlessly, without ever compromising their individuality.
