A deliberate choice by Sara Cavazza Facchini, Creative Director of the Maison, to give voice to a modern, refined, and self-aware femininity. “NICOLA PELTZ BECKHAM represents the GENNY woman: elegant, sophisticated, and with a touch of boldness. Her expressive strength and personal style embody the values of our brand, which celebrates authenticity and inner determination,” says Sara Cavazza Facchini.
A bond strengthened by shared values: like Cavazza, NICOLA PELTZ BECKHAM places family at the center, an essential source of strength and inspiration. Fittingly, her connection with the Maison also stems from a personal memory: an archival GENNY blouse her mother once showed her, a spontaneous sign of a bond that spans generations.
The campaign highlights the distinctive features of the FW25/26 collection: the tassel, reimagined as a symbol of feminine power, tailored suits in shades of white, red, and champagne that blend sensuality with sartorial architecture, and a deep red evening gown a statement of passion and confidence.
The shots are signed by Morelli Brothers, an Italian duo whose work combines Mediterranean vision with Los Angeles-inspired aesthetics, resulting in luminous and impactful imagery. Styling was curated by Alex White.
Through this campaign, GENNY continues its journey: celebrating the contemporary woman, confident, sophisticated, and deeply connected to her identity, family values, and global perspective.
