GEOX presents the new Spherica Plus to the public in the advertising campaign for the Spring-Summer 2025 season. It is showcased by Penélope Cruz , an Oscar-winning actress and GEOX’s official face for three seasons.
“We are delighted to write a new chapter in the history of our brand that is perfectly represented by Penélope Cruz with her natural beauty and ability to be both elegant and spontaneous at the same time” comments Mario Moretti Polegato, GEOX’s Chairman. “In our fourth campaign with this delightful actress, we want to strengthen our brand positioning for comfort and style by focusing on the innovative core of Spherica Plus, our best-loved sneaker”.
Conducted in Madrid by Martin Gatti and Christian Hunter, the campaign captures that faultless fusion of comfort and design which defines the brand. In the images, Penélope hears music in the distance and follows the notes to see where it is coming from. Gradually, the music becomes part of her as she moves along a path which helps her to dance to her own rhythm and enjoy the pleasurable lightness and comfort of her Spherica Plus shoes.
The concept of breathing, a cornerstone and hallmark of the GEOX universe, is a key part of a dynamic lifestyle which chimes with personal well-being. All this sinks its roots in the values of a brand intrinsically linked to the canons of Italian panache and able to respond effectively and with impeccable style to day-to-day routine and real requirements.
