Interview with Lewis James, Founder and talented creative Designer behind the British luxury lifestyle brand Lewis James.
Can you tell us about the inspiration behind the Lewis James brand and its unique approach to luxury fashion?
The inspiration for Lewis James comes from my love for timeless elegance and the traditional English gentleman’s style, reimagined for the modern world. I’ve always admired clothing that’s understated yet sophisticated, pieces that make a statement without shouting. My goal was to create a brand that marries classic refinement with contemporary functionality—fashion that speaks to the modern explorer who values quality, versatility, and individuality. The idea for our smart swim shorts, for instance, came from identifying a gap in the market for swimwear that transitions seamlessly from the pool to a restaurant, embodying both style and practicality.
What sets Lewis James apart from other luxury fashion brands, particularly in a competitive market like Dubai?
What truly sets Lewis James apart is our ability to combine timeless British heritage with modern innovation. We don’t just design clothes; we craft a lifestyle that celebrates elegance, charisma, and individuality. From using premium Italian fabrics to offering versatile designs like our swim shorts, which function as both swimwear and chino shorts, we prioritize both form and function. Additionally, our commitment to quality craftsmanship ensures every piece tells a story of sophistication and purpose, resonating with those who appreciate details and refinement.
Sustainability is a cornerstone of your brand. Can you share more about how you incorporate eco-conscious practices into your designs and production?
Sustainability is a value that has shaped our journey from the beginning. While it’s now one element of a broader commitment to quality, we continue to integrate eco-conscious practices through partnerships like the Seaqual Initiative, which repurposes marine litter into high-quality fabrics. For our swimwear, this initiative plays a vital role in demonstrating how luxury can align with environmental responsibility. Sustainability is about taking steps—big and small—that contribute to a better future, and we aim to inspire others to join us on this journey.
How do you balance luxury and accessibility in your collections, and why is this balance important to you?
Luxury should be about craftsmanship, quality, and experience—not just exclusivity. At Lewis James, we focus on creating products that feel premium but remain accessible to a broader audience. This balance is crucial because it allows us to share our vision of timeless elegance with more people while challenging the perception that high-end fashion must always come with an unattainable price tag. By offering products that combine premium fabrics and meticulous design at a fair price, we create a sense of inclusivity in the luxury space.
What does the phrase “Luxury with Purpose” mean to you, and how does it guide your brand’s ethos?
“Luxury with Purpose” encapsulates the heart of Lewis James. For me, it’s about creating clothing that goes beyond aesthetics—it’s about adding value to the wearer’s life and contributing positively to the world. It’s reflected in everything we do, from crafting versatile designs that simplify dressing to incorporating sustainable practices that protect the planet. Luxury with purpose means that every piece tells a story, empowers the wearer, and aligns with values that matter.
Why is Dubai a key market for the Lewis James brand, and what excites you most about launching here?
Dubai is a city that embodies modern luxury, global influence, and a vibrant appreciation for style—qualities that align perfectly with the Lewis James ethos. The city’s diverse, fashion-savvy audience values both refinement and innovation, making it an ideal market for our brand. What excites me most is the opportunity to connect with individuals who share our appreciation for timeless elegance and purposeful living. Dubai allows us to bring our vision to a global stage while fostering meaningful relationships with a discerning audience.
How do you plan to resonate with Dubai’s diverse, fashion-savvy audience?
To resonate with Dubai’s audience, we focus on delivering pieces that align with their dynamic lifestyle. Our designs combine sophistication with practicality, offering versatility for both everyday wear and special occasions. Additionally, we’re committed to sharing our brand story in a way that’s authentic and relatable, emphasizing our values of quality, refinement, and individuality. Through thoughtful storytelling, collaborations, and impeccable craftsmanship, we aim to create a lasting impression.
Are there specific collections or offerings tailored to the Dubai lifestyle and culture?
Yes, our collections naturally cater to Dubai’s lifestyle. For example, our smart swim shorts are perfect for the city’s beach-to-dining culture, while our lightweight, breathable fabrics like linen and merino wool are ideal for Dubai’s climate. We design with versatility in mind, ensuring that our pieces transition seamlessly from day to night and casual to formal settings. By blending timeless British elegance with elements that complement the Dubai lifestyle, we aim to offer a collection that feels both global and locally relevant
These responses highlight Lewis James’ unique story, values, and relevance to the Dubai market while maintaining an emotional and aspirational tone.
