The campaign captures the essence of Birkenstock ’s timeless appeal, following the lives of local influencers as they showcase the rich cultural heritage and modern dynamism of Saudi Arabia’s diverse regions.
Six curated influencers represent the three regions of Najd, Hejaz, and Sharqiyah, celebrating the unique characteristics and traditions that define these areas while showcasing the versatility of Birkenstock footwear. A male and female have been chosen to represent the traditional and contemporary facets of their regions – showcasing both traditional and modern attire while wearing their favourite Birkenstocks.
The local talent representing their regions in this campaign includes Khayran Alzahrani and Fatmiah Alghamdi from Hejaz, Aziz Al-Mansouri and Daim Gaw from Najd, and Ahmed Hakeen and Dalia Darweesh from Sharqiyah.
