Founded in 1856, Burberry is a pioneer of British outerwear, committed to protecting people from the elements.
With more than 165 years of innovation and craftsmanship, Burberry outerwear is grounded in purpose, functionality and adventure. From protecting explorers in extreme conditions to becoming an enduring symbol of British style, the brand continues to evolve its signature outerwear.
To honour the long-standing heritage of Burberry outerwear, the brand is launching an all- encompassing celebration including a cinematic campaign, global pop-ups, window displays and in-store activations, alongside a revival of an archive illustration.
‘It’s Always Burberry Weather’ is taken from a slogan in the Brand archive, which references the robust elements of the brand’s garments and the unpredictable British weather. It features seven key styles, reimagined: the trench, the Harrington, the quilt, the puffer, the parka, the aviator and the duffle.
