For Pre-Spring 2025, AMIRI expands its ready-to-wear category with the introduction of its inaugural Down Program.
AMIRI’s signature motifs—the Bones appliqué and the MA Quad Monogram—are featured throughout the collection. For menswear, the MA Quad Monogram in a micro jacquard print is featured on gilets and jackets in deep red or black. Offered in the same colorways, the Bones appliqué is displayed on jacket sleeves with a cursive ‘AMIRI’ logo across the chest for menswear and mirrored in a cropped silhouette for womenswear. The MA Quad Monogram macro print is seen in black or a midnight blue, the latter a retail exclusive, and across a cropped womenswear silhouette in chocolate and pale pink.
Depicting an imaginative winter in Los Angeles – the campaign is the perfect backdrop for the debut of the brand’s new outerwear category. Reimagining AMIRI’s iconic emblems, the landmark Hollywood sign is transformed into a snow-capped landscape, amplifying the cinematic essence of AMIRI’s origins—a nod to the city’s dreamers.
The Down Outerwear Program will be available at AMIRI stores across the US and in select global markets, including the United Kingdom, Europe, the Middle East, and Asia.
