ETRO presents its Spring/Summer 2025 Collection, which emphasizes the significance of the creative process.
This season, the Italian luxury brand takes inspiration from the journey itself, rather than the destination, mirroring the creative act where the process holds greater value than the final product. Enormous metal and concrete agave plants punctuated the catwalk, setting the stage for a collection that draws energy from the Mediterranean basin.
With vibrant, electrifying colors and undefined aesthetic boundaries, Creative Director, Marco De Vincenzo continues to reinterpret ETRO’s signature codes. The result is a free and unpredictable blend of aesthetics in which the body is enhanced by the flow of the fabric, sculpted by tailoring, revealed by transparencies, and decorated by the symbolism of patterns and jewels that mark further paths and add other layers. Flares, multicolored knits, and sumptuously psychedelic jacquards are part of the detour, levels of a composition in which chance and reason coexist and the process is the product.
Accompanied by the immersive, choral sounds of Daniela Pes, ETRO’s Spring/Summer 2025 Collection, embodies a continuous path of discovery, artfully blending tradition with innovation, and celebrating the beauty of the process.
