As the world grapples with a multitude of challenges, a yearning for simpler times emerges. This summer, Kayfi.com, a Dubai-based online retailer known for its commitment to modest-ish fashion and embracing individuality, embraces this sentiment with the launch of its Summer Love collection, a captivating line that celebrates a bygone era while remaining firmly rooted in the present.
Summer Love takes inspiration from the carefree spirit of the 1970s, offering a fresh interpretation for the modern adventurer. Retro bohemian influences intertwine with eclectic garden charm, creating a collection that awakens a sense of wanderlust and inspires exploration.
The design team meticulously crafted a palette that evokes both warmth and tranquillity. Regenerative brights like Flame, Ray Flower, and Chartreuse bring a youthful vibrancy, while darker tones reminiscent of Sea Kelp, Intense Rust, and Sepia represent foraged elements and sustainable practices. Neutral hues like Blond Wood, Italian Clay, and Sustained Grey provide balance, while pops of Electric Indigo add a touch of playful energy. Summer Love recognises the growing desire to disconnect from the constant hum of technology. The 60-piece collection is inspired by traditional art forms like pottery, painting, and crochet, celebrating the beauty of imperfections and the meditative power of hands-on craftsmanship. Soft, organic prints like juicy summer fruits and palm trees can be evidently seen. Silhouettes prioritise relaxed comfort with roomy tops, flowy dresses, breathable kaftans and abayas, creating a sense of effortless style.
“With Summer Love, we wanted to create a collection that evokes a sense of nostalgia for the simpler times,” says Ms Sumra Gabriel, the Head of Operations at Kayfi. “It’s about reconnecting with the beauty of nature, celebrating self-expression, and finding joy in the little things.”
