The new campaign by Maje, dedicated to the Ramadan capsule collection, comes to life through a video featuring Dima El Sheikhly, set in the traditional backdrop of Dubai.
By emphasizing an empowered femininity, this editorial subtly invites women to follow Dima’s footsteps among the arches and wonders of the landscape, and to embrace, like her, a contemporary style that underscores the importance of celebration and tradition.
