Gucci Beauty unveils the new Concentré de Beauté, a lightweight concealer that effortlessly blends for an even, longwearing, second skin finish. With its layer-by-layer application and flexible texture, it is the ideal tool to even out skin all over the face when used together with foundation, and for touch-ups when applied alone, making it a portable essential for any occasion.
The new Gucci Concentré de Beauté campaign recreates a typical commute on the subway, a place where all groups of people intersect. Shot by Thurstan Redding, the campaign portrays different characters as they navigate their daily lives within this urban space. Whether used for touch-ups before work or a night out, the concealer reveals its versatility, establishing itself as an essential makeup tool that can be used anywhere and everywhere.
Additionally, still life images shot by Charles Negre showcase the complete range. The distinctive tubes appear lined up in a casual formation, reflecting the everyday scene of people awaiting their trains in the bustling subway. Selected shades take center stage in small group compositions, drawing attention to their individual allure.
THE RANGE
Gucci Beauty’s first line of concealers debuts in a wide range of 40 shades, catering to a diverse variety of skin tones and undertones that perfectly complement the existing array of Gucci Éternité de Beauté. With five shade families ranging from deepest to lightest, the concealer has three undertones to choose from – cool, neutral, or warm – making Gucci Concentré de Beauté a product designed to suit everyone.
