A double points-winning performance from the Aston Martin Aramco Cognizant Formula 1®Team capped a memorable weekend for Aston Martin in Las Vegas, with the supercar of SUVs, DBX707, taking centre stage of the entertainment capital of the world.
Thrilling fans with its unmistakable style and unrivalled performance, DBX707 lit up the Las Vegas Strip Circuit™ on Saturday with an exclusive track takeover ahead of the first Las Vegas Grand Prix in 41 years, demonstrating the supreme capability of Aston Martin’s critically acclaimed model, the world’s most powerful ultra-luxury SUV and serves as the Official FIA Medical Car of Formula 1®.
At the pinnacle of SUV performance, the pulsating DBX707 display on track was only matched by an accompanying 15-minute spectacle on Sphere’s Exosphere – the largest LED screen on Earth. Seeking to convey the intense sensations being experienced on track in DBX707, the immersive content featured real biometric visualisations of drivers experiencing the intensity of driving an Aston Martin at full performance, including their pupil dilation and heartbeat.
