Grounded in the exclusivity, true whiteness, incomparable rarity, and strength of platinum, Platinum Guild India proudly brings ‘Men of Platinum’ – its unparalleled luxury jewellery collection for men to the UAE. Unveiling Men of Platinum in Dubai and Abu Dhabi, this marks the debut of the brand in the region and is set to elevate the standard of style. The Men of Platinum collection brings classic elegance to the forefront, celebrating the naturally white radiance and exceptional rarity of one of the world’s most precious metals – platinum. Designed for discerning lovers of fine jewellery, exquisite craftsmanship and striking design, the Men of Platinum range is sleek, distinctive, and quite unlike any other.
Rare and Naturally White, a platinum jewellery collection for Men of Character
Thirty times rarer than gold, and born white, platinum retains its true white through time, and it’ enduring legacy has long been celebrated by royal families and revered by luxury jewellers globally.
Crafted from 95% pure platinum and inspired by the metal’s intrinsic strength and stature, the Men of Platinum collection pays homage to men of unwavering character. Each exquisite piece in this collection captures the spirit of individuals who lead with unwavering values, honouring self-belief, resilience, compassion, and courage. Just as platinum stands untarnished through the passage of time, these statement pieces are destined to be treasured for generations to come.
Steeped in Exclusivity
The Men of Platinum jewellery range spans a collectible array of platinum chains, wristwear and rings. From engraved patterns to symbolic motifs, every piece is woven around the narrative of character, resilience, courage, compassion, and inclusivity – making it more than just a statement of style, but a powerful expression of identity and purpose.
Platinum’s story of origin is as unique as the men that favour it. Born of the stars, platinum came into existence due to a meteorite crash billions of years ago. Even today reserves of platinum are limited making it a truly rare and precious metal. Connoisseurs of taste choose this celestial white metal, as a mark of status and a true symbol of success. Its designs are innovative and reflective of international trends. Solid, yet aerodynamic forms marked with statement textures and indestructible links, come together to create a range that displays versatility, strength, and poise. Defined by sleek contours and understated matt lustres, this bold dynamic collection is the perfect complement to those men who are able to hold their own amidst a crowd. These designs effortlessly transition from business settings to a Saturday brunch and are apt to mark personal milestones.
