This duo of scents celebrates the Gucci Guilty signatures by intensifying their most precious ingredients into timelessly contemporary juices.
Composed by perfumers Natalie Gracia-Cetto and Quentin Bisch, Gucci Guilty Elixir de Parfum Pour Femme and Pour Homme are crafted from rare and precious ingredients into intense and powerful concentrations. An ambery floral scent, Gucci Guilty Elixir de Parfum Pour Femme pulses with refreshing energy and charm, enhancing the signature notes of Gucci Guilty. Gucci Guilty Elixir de Parfum Pour Homme is an ambery leathery scent that features precious Patchouli – the signature ingredient of Gucci Guilty – amplified in concentration for an intensified impact.
THE PACKAGING
The new Gucci Guilty Elixir de Parfum bottles are created to mirror each other in their sleek symmetry. Gucci Guilty Elixir de Parfum Pour Femme features a vibrant violet shade, while Gucci Guilty Elixir de Parfum Pour Homme is presented in sophisticated green. Both designs are finished with the House’s Interlocking G logo and silver brushed caps. They are available in a unique 60ml size that reflects the concentrated scents within.
THE CAMPAIGN
Shot by Glen Luchford with art direction by Christopher Simmonds, the Gucci Guilty campaign sees A$AP Rocky, Julia Garner, and Elliot Page co-create a world of open-hearted bliss. Set in a series of domestic spaces infused with warmth and intimacy, the campaign film and visuals show the empathy and genuine connection between the protagonists, one that celebrates the countless iterations of love and friendship. In this scenario, the new Gucci Guilty Elixir de Parfum bottles can be seen alongside the complete range of Gucci Guilty scents.
