Step into a world of unhindered freedom with Gucci Flora Gorgeous Magnolia Eau de Parfum. Presented in a purple lacquered bottle, the scent adds a new dimension to the #FloraFantasy universe. Designed to celebrate inner strength, its powerful spirit is once again embodied by multi-platinum selling recording artist, songwriter, and trailblazer Miley Cyrus in the transportive campaign, directed and shot by artist Petra Collins.
THE #FLORAFANTASY STORY
In 2021, Miley Cyrus debuted as the face of #FloraFantasy, a world brimming with flowers, fluffy animals, and kawaii cuteness. Constantly shifting between dreams and reality, this virtual space is inspired by the Gucci Flora collection of fragrances, each built around a noble flower. Within various scenarios, all forms of happiness are represented here. A garden inhabited by kittens and puppies is home to the pink bottle of Gucci Flora Gorgeous Gardenia, while the turquoise bottle of Gucci Flora Gorgeous Jasmine blends effortlessly with the comforting bedroom space. Now, the latest chapter to the story sees Miley stepping out of the house and into the outdoors, radiating confidence and an intuitive mindset through Gucci Flora Gorgeous Magnolia.
THE CAMPAIGN
Captured by artist Petra Collins, the #FloraFantasy campaign transports viewers to a captivating inner world where Miley Cyrus is the protagonist. In the new visual, Miley holds the Gucci Flora Gorgeous Magnolia bottle in the sun in a vast outdoor space with pastel-tinted skies. The hues conjure up the film’s surreal spirit, a fantasy that moves from a heightened reality to an anime adventure. Throughout the journey, Miley moves from cuddling animals in the garden of a house, to playing an electric guitar on the beach. The film ends with new scenes displaying the three Gucci Flora scents on the sands of a limitless outdoor space. Here the golden pink skies reflect the infinite possibilities of ones’ own dreamland.
Available at Gucci Beauty Standalone Boutique at MOE, the Gucci Beauty Boutique in Bloomingdales Dubai Mall, Ounass, Bloomingdale’s, Harvey Nichols & Sephora.
