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Muse Arabia > Blog > Fashion > FERRAGAMO.. A NEW DAWN
Fashion

FERRAGAMO.. A NEW DAWN

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Last updated: July 16, 2024 11:37 am
By Admin 2 years ago
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Ferragamo unveils the new advertising campaign photographed by Rafael Pavarotti: a boldly sensual  reflection of Creative Director Maximilian Davis’ vision for the Spring-Summer 23 collection.

Against a dramatic backdrop of signature Ferragamo vibrant red, the new codes of the house appear  in sharp focus: elegant ease and contemporary clarity; sensuality realised with linear precision. The  sunset degradé colours and high-shine Wanda handbags; the sculptural forms of accessories and  sensual footwear, including a bag with cut-out details and Elina sandal stand out with graphic impact.

This is Ferragamo’s new language of luxury: distinctly modern, sophisticated and fetishistically  desirable.

A diverse cast of personalities, each with their own distinct confidence, showcase the collection: the  breadth of their perspectives a reflection of the Ferragamo attitude and independence. Photographed  alongside colonnades which reflect the character of the Spring-Summer 2023 show space, this is a  crystallised vision of the new dawn for the house: rooted in its italian history, but with a direct vision  towards the future.

TAGGED:#fashion#musearabiaLuxurymagazineonline
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