Chalhoub Group’s luxury loyalty programme, MUSE, launched in Bahrain in October following its great success in the United Arab Emirates, the Kingdom of Saudi Arabia, and Kuwait.
The loyalty programme currently boasts over two million members, who earn points when they shop online or in-store with participating brands. Truly unique, MUSE reimagines the typical loyalty programme by placing emphasis on experiential rewards, allowing its members to redeem points in the form of transactions or experiences.
Members can collect and redeem MUSE Points at all participating brands and stores across Bahrain, the United Arab Emirates, KSA, and Kuwait. Beyond the transactional value of traditional loyalty programmes, MUSE uses data insights combined with human interactions to bring its members priceless moments. With this in mind – MUSE seeks to be loyal to their members, to celebrate each and every one of them, and to enhance their retail journey with one-of-kind experiences.
