Burberry unveiled its new campaign ‘Night Creatures’ – celebrating the power of curiosity and exploration of the unknown.
Exploration has been synonymous with the Burberry story from the very beginning with the brand’s founder Thomas Burberry creating outerwear that combined creativity and curiosity. Through doing so, he enabled some of the most prolific adventurers of the time to move past the perils of uncertainty and adventure toward the unimaginable. Today, Burberry continues to strive forward with the same mindset, creating outerwear pieces that empower the wearer to go beyond the unknown and embark upon unique and exciting adventures.
For the campaign film, Burberry collaborated with MEGAFORCE to bring the story to life. The film shows a trio of Burberry explorers tentatively approaching an undiscovered creature. Shortly after, the cast is swept up by the creature in the spirit of adventure.
The Burberry outerwear collection features technical pieces designed to navigate a variety of adventures from outdoor discovery to explorations in the city. Lightweight technical styles include colour-block nylon jackets in contrasting tones of optic white and dark charcoal blue, as well as an oversized parka highlighted with Horseferry print. The iconic trench coat is refreshed in bespoke gabardine and cut to the signature Kensington fit. House Check is also reinterpreted as a three-dimensional pattern on quilted outerwear styles from a lightweight bomber jacket to puffer coats.
