Founded in 2021, Atelier Forger is a women’s ready-to-wear brand with Middle Eastern roots that embraces fine tailoring and classic modernity. All designs are hand crafted and cut to order using the highest quality and ethically sourced materials, all the while promoting master craftsmen within the local community. Atelier Forger are adamant believers and champions of Slow Fashion.
Atelier Forger launched its new ready-to-wear Renaissance collection at Arab Fashion Week.
The Renaissance Collection is inspired by modern Mid-Century design. It is created for contemporary women who have reclaimed control over their lives and are unwavering in their pursuit of joy and beauty. Living freely and experiencing beauty are synonymous with their lifestyle.
The brand’s designs are inspired by these strong, independent women who are driven to transform the world. They represent a fusion of time, history, and the future.
This collection is a masterclass in eternal and enduring pieces, encapsulating everything the Atelier Forger woman is, powerful and dynamic. The pieces are crafted from sustainable materials effortlessly conveying fresh twists to ready to wear. It celebrates timelessness and attention-grabbing accents which have become synonymous with the brand. The collection is expressed through forward-thinking pieces and inspiring creations of elevated classics with a contemporary Atelier Forger edge!
Creative director and founder Tarek Abou Samra showcased his collection through his singular vision, drive and brilliance in a cinematic video. The Robot character in the film storyboard takes us on a tour inside his head back to the 1960s in order to display the entire collection. It appears as if the robot’s head had transported us on a time-traveling fashion journey before bringing us back to 2023.
In this movie, Tarek tried to come up with a special, intriguing, and entertaining narrative, setting the brand apart from other fashion designers’ visions.
