Italian luxury brand, ETRO is excited to unveil its new Fall Winter 2022/2023 advertising campaign, which sets forth on a journey that aligns with the signature nomadic and wandering spirit of the brand.
The images of the campaign, shot by Henrik Purienne, are set against the backdrop of the desert in the Palm Springs. Everything in the images, from the analogue grain to the wild and tactile textures, escapes a precise definition of space and time, where the nomadic personality of Etro finds a compelling expression.
Creative Directors, Kean and Veronica Etro say:
“This campaign, our last as Etro’s creative directors, is a journey to a place that is in time, but also out of time. It is our road to nowhere towards faraway worlds, sun-drenched as far as the eye can see, strong in the nomadic and curious spirit that has always pushed us forward, because it is never the destination that counts, but the journey itself “
