‘Celebrating a store like no other’, Bloomingdale’s prepares to kick-off its biggest celebration to date, marking its 150th anniversary this fall, providing the perfect moment to celebrate the brand’s recent momentum. For one hundred and fifty years, Bloomingdale’s has been a New York City icon, at the forefront of retail, and has since established itself with roots across the Middle East. 2010 saw the debut of Bloomingdale’s first regional store at The Dubai Mall, soon followed by its second location at 360 Mall in Kuwait in 2017. Foraying into e-commerce in 2020, Bloomingdale’s anchored itself as the leading e-commerce platform in the region, providing delivery services to across the UAE, Kuwait, Saudi Arabia and Qatar.
MEET THE CAMPAIGN TRAILBLAZERS:
Mohammed Al Ahbabi: Emirati singer, Mohammed Al Ahbabi has a flair for all things aesthetic, sharing inspiration from his everyday life of art and fashion.
Hanan Houachmi: Houachmi has become an international face for modest fashion. Confident with her style, she remains true to her modern and fun aesthetic.
Fay Ezzat: Known for her minimalistic looks, Fay pushes boundaries by exploring style from both genders, keeping her aesthetic very sporty and fashionable.
A CELEBRATION LIKE NO OTHER
Bloomingdale’s 150th year anniversary celebration is not only a homage to its illustrious history but also paves the way for the future. It will roll out a multi-faceted celebration including exclusive product collaborations, pop-ups, augmented reality NYC experience as well as special events in Dubai, Kuwait and Qatar all the way into the 2022 holiday season.
LIMITED-EDITION EXCLUSIVE PRODUCTS
An ultra-exclusive anniversary collection of fashion, beauty and home products will be launched in collaboration with the most coveted selection of brands – bearing design details inspired by Bloomingdale’s heritage, such as the Manhattan flagship’s black-and-white checkered floors.
THE CAMPAIGN
The Fall Winter 2022 celebratory campaign is drawing elements from New York’s vibrancy, soul, art and music. It features three prominent regional personalities that represent the local culture, and the future generation of market icons.
