A ‘scentsational’ new homeware brand has made its debut in the UAE today. A creative concept called The Rume, which celebrates the home as the sanctuary, where the importance of personalising your rooms to supercharge their energy and kickstart positive environments is recognised.
The launch capsule collection of four soy and beeswax-based scented candles, titled Sublime Air-Care, is designed to appeal to both men and women, with a carefully curated selection of expertly blended natural fragrance oils, harnessing the invigorating powers of aromatherapy and designed to elicit a variety of mood-boosting vibes.