For all glow catchers! Emirati National Salama Mohamed announced the much-anticipated launch of her skincare brand Peacefull on 21st June 2021. Created for all skin types 21 and up, Peacefull believes that being comfortable in your own skin is one of the greatest forms of self-love. Available exclusively at Sephora in the UAE and at peacefull.com across the GCC, the skincare brand celebrates everyone inside and out, so that they are at peace with themselves.
For Salama, skincare isn’t just a passion, it’s deeply personal and when sharing her journey, she explained, “having vitiligo and sensitive skin myself as well as having many family members with eczema and psoriasis, I know all too well what it’s like not to be at peace with your skin. After discovering my own skincare solution in the healing powers of active ingredients, I felt a deep desire to help others. Armed with plenty of passion and a lot of determination, I set out to find innovative and effective solutions, to make sure that everyone feels comfortable and confident in their skin,” Salama said.
By using active ingredients, Peacefull always aims for the best results for your skin, pure and simple. Each patented Peacefull product is formulated in Korea with the highest quality ingredients and the very best manufacturers. Furthermore, Peacefull believes that what it leaves out of its products is just as important as what is put into them. The no-nos? Peacefull is free of animal byproducts, paraben (no artificial preservatives here), sulfate (only for detergents!), phthalate (these don’t belong anywhere) and synthetic fragrance.
Peacefull has also done its research! It is dermatologically tested and approved by ESMA, the highest standardization, for all skin types, including sensitive skin. This skincare brand is Salama’s lifelong dream, to build a line from the region, for the region and, with this in mind, the first product launch is made for the Middle East climate. The gluten-free science-based formulations, backed by scientific research and balanced by botanicals, have undergone a skincare boot camp! Think heat resilience within a 50-degree chamber for three months to ensure they can endure sun-baked conditions. Peacefull has also ensured pots, tubs and jars are gone! The brand goes above and beyond to safeguard a hygienic experience through innovative packaging and application solutions as seen in the Hya, Centella Ever Glow Moisturizer.
The Peacefull jade inspired range, called The Peacefull Hya, Centella! includes three hero products, the foundations of a skincare routine. The Mugwort Clay Mask Cleanser, which includes the active ingredients Sodium Hyaluronate, Centella Asiatica (Cica) and Mugwort to cleanse the pores whilst nurturing and protecting the skin’s moisture. The Endless Purifying Toner, with active ingredients Sodium Hyaluronate and Centella Asiatica (Cica) to hydrate and soothe the skin and prepare it to better absorb the rest of your skincare routine. And the Ever Glow Moisturizer, a hero product with a sherbet formulation and active ingredients Sodium Hyaluronate and Centella Asiatica (Cica). This moisturizer is quickly absorbed with a silky feel whilst still delivering advanced moisturizing benefits through natural butter and antioxidant properties with the inclusion of squalane. The lightweight texture will give the skin extra hydration and the glow it deserves, with no sticky, greasy or oily residue.
Peacefull ushers in a new age of skincare for the region, encouraging all to love and nurture the skin they are in. Remember, bake your makeup, not your skin!
