Gucci Flora Gorgeous Gardenia relaunches with a new Eau de Parfum revealing a more highly concentrated expression of the original Eau de Toilette. A joyful floral signature, the scent is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions. Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a cheerful Pear Blossom accord which encourages wearers to burst with joy, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage.
Escape into a joy-fuelled fantasy land with Gucci Flora Gorgeous Gardenia’s #FloraFantasy, a campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus. A fanciful world inspired by Japanese anime, the cheery dreamscape is one of kawaii cuteness where more is more. The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity. In a fantasy filled with flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes centre stage as the perfect expression of her joy and a signature floral scent for all free spirits.
