MAX FACTOR: EYES ON THE PRIZE WITH THE NEW DIVINE LASHES MASCARA! December 19, 2020 Beauty 59 Max Factor, a pioneer in the makeup industry since 1920, continues to create products to help women accentuate their features worldwide! The dynamic trio launch including the Divine Lashes Mascara, Real Brow Duo and Colour X-Pert Palette, can be used for a natural or dramatic look, to create impact or to simply enhance, at any time, for any occasion. Max Factor’s new Divine Lashes Mascara creates dramatic volume from the first coat, captivating the eyes, creating lash volume and intensifying the look by applying the mascara layer after layer. To compliment the divinely desired lashes, Max Factor’s Colour X-pert Soft Touch Palette comes in two intense nude mini palettes, with a cream to powder formula allowing easy application To finish the look and get the more defined brows, Max Factor’s Real Brow Duo Kit creates a natural full brow with its unique powder to cream lightweight formula Thanks to the new opulent eyeshadows, voluminous mascara and soft natural brow kit, Max Factor has their Eyes on the Prize!