FENTY BEAUTY DROPS NEW PRO FILT’R SOFT MATTE POWDER FOUNDATION December 20, 2020 Beauty 73 The award-winning foundation that forever changed the game is now available in a longwear, light-as-air powder formulation that delivers buildable light to full coverage with a non-cakey soft matte finish in 50 shades for all. Rihanna was inspired to create Pro Filt’r Soft Matte Powder Foundation because she loves poreless, blurred-looking skin but could never find the perfect powder foundation to satisfy her needs. After 3 years of perfecting this formula, she developed the ultimate powder that still looks like flawless, natural skin and that works on all skin tones. Pro Filt’r Soft Matte Powder Foundation is fast, flexible, flawless, and easy to use. From a no-makeup look to a full beat, this multipurpose powder foundation does it all in just a few quick strokes. And thanks to the chic, portable packaging, it’s the perfect filter for on the go. Rihanna always has this in her purse and applies on top of Pro Filt’r liquid foundation for added coverage. Pro Filt’r Soft Matte Powder Foundation has a sweat, humidity and crease-resistant formula that easily blends and builds, instantly evening out skin without clogging pores, settling into fine lines, or caking up. The light-as-air texture is undetectable on the skin – so you always look like you. Soft Matte Powder Foundation joins the Pro Filt’r foundation family as Fenty Beauty’s first-ever powder foundation formula to suit every skin tone and formula preference, because everyone deserves to have flawless skin.